This site is dedicated to Mario Hytten's white paper addressing what is probably the biggest communication challenge of our times: how to trigger the Z and Alpha generation to spontaneously and sincerely aspire to sustainable lifestyles. In other words, how to be

 

INSTINCTIVELY SUSTAINABLE

 

Hytten combines recent teachings from psychology, neuro-science and mass-communications to illustrate why current methods slow down or even obstructs the process, polarising opinions and failing to advance attitudes. He shows what there is to learn from  the world's most successful communicators.